Brand Identity Guidelines Summary
This guide focuses on the use of the corporate identity elements in all Bravo Wellness communications.
It is intended to ensure that Bravo Wellness’ corporate identity is protected, enhanced, and projected in a manner consistent with acceptable graphic guidelines and the desired brand position. As ambassadors of the brand, all clients, brokers, vendors and other professionals share in the responsibility to support and reinforce our guidelines and imagery. This guide has been offered as a tool to assist you in these efforts.
If you have any questions, please contact the marketing department at 877.662.7286
The Bravo Wellness logo acts as the visual representation of the company, so correct and consistent use and application are foundational for brand consistency. Since the logo is a registered trademark, it cannot be altered and must contain the symbol.
Proper Use of Our Logo
Do not alter the elements, colors, typefaces, or proportion of the logo. It can be scaled large or small in order to fit any document. It is important to always scale the logo in the correct proportions and within an effective size.
Also, consider the document in which you are placing the logo. If it is strictly client-facing material, use the logo with the tagline (see alternate logo 2). For participant-facing and all other documents, use the primary logo.
Wellness Incentives. Done Well.
This tagline expresses that the administration of incentives is conducted in a manner that is a win-win for both client and participant.
Live Well. Pay Less.
The phrase “Live Well. Pay Less.” is a theme exclusively used on employee or participant facing materials.