CLEVELAND — It takes 804 steps to reach the top level of the Terminal Tower, but the fight for air is a much steeper climb for those battling lung disease. On Saturday, the employees of Bravo Wellness and many other Cleveland-based organizations will join in that fight.

The 2014 Fight for Air Climb is a race to the top of Terminal Tower, all 42 floors and over 800 steps. The American Lung Association’s fundraising event is designed to raise money for research and clean air advocacy for the 35 million Americans living with chronic lung diseases, and to support friends, relatives, and co-workers looking to kick their smoking habit.

Each participant must raise at least $100 in donations to join this year’s climb, but some individuals have already raised more than $1,000 to support loved ones who struggle to breathe due to complications that range from asthma to lung cancer.

“I told my doctor that I wanted to participate in the Fight for Air Climb and he gave his okay,” Peter DeAngelis, a 32-year-old diagnosed with Stage IV Non-Hodgkins B-Cell Lymphoma in both of his lungs, told the American Lung Association.

“I am participating not only because the money raised will support lung cancer research and important advocacy efforts, but because I want to inspire others to have hope, to donate and to participate themselves.”

This will mark the third year Bravo Wellness has joined in the Fight for Air Climb, which begins at 9:30 a.m. on Saturday, March 1st in downtown Cleveland. As a company, Bravo had nearly 20 climbers last year and led all corporate donors in Cleveland, raising over $10,400 for the American Lung Association.

“This is my third year doing the climb, and I think the only reason I can bring myself to tackle the 42 floors of the Tower every year is because I honestly believe in what the charity represents,” said Bravo employee Eileen Gould.

“The money I raise, and the awareness of the event, goes toward causes like lowering air pollution, educating children on healthy living, and medical research for different types of lung diseases. I have loved ones I’ve lost, and some who are currently dealing with these associated diseases, and I enjoy knowing I can be of help in some way.”

This year, nearly 40 Bravo climbers are expected to make the 42-flight vertical up one of Cleveland’s most iconic landmarks. The Cleveland-based wellness company, which was founded by Jim Pshock back in 2008, is contributing more $10,000 for this year’s cause.

Bravo is joining more than 70 teams signed up to make the climb on Saturday, ranging from one participant all the way to as many as 68 people. Walk-on registration  is still available from 8:00 a.m. – 9:00 a.m. the day of the climb on the Fountain Level at the Terminal Tower. There will also be a celebration event after the climb at the Lincoln Tap House on the third floor of Tower City Center.

Climbers are encouraged to share their experience with @Fight4AirClimbs using the hashtag #ClimbCleveland. You can also follow @BravoWell for more updates on this and other events.

Find your Climb start time at the website www.ClimbCleveland.org.
About Bravo Wellness

Bravo Wellness is the thought leader in wellness incentive programs. We offer consultative and administrative services to organizations looking to mitigate the rising cost of healthcare and minimize potential legal risks. Utilizing our proprietary technology platform, and incorporating industry best practice standards, we deliver customized solutions that drive personal accountability and inspire real behavior change, rewarding results and progress. From health improvement strategies to biometric screenings and incentives, Bravo provides a flexible solution brining best-in-class providers to the table to develop and implement a comprehensive, compliant program. Bravo Wellness and its subsidiary, IncentiSoft Solutions, are headquartered in Cleveland, Ohio.

About The American Lung Association

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. Over 100 years of research and public service in the cause of lung health has defeated tuberculosis and helped keep tobacco advertising away from our children. Funded in part by these Climb and Walk fundraising events, our research awards and grants program helps scientists discover new treatments and cures for lung diseases such as asthma and lung cancer. Our educational programs support those who wish to stop smoking and give people with COPD the tools to live fuller lives.

Important American Lung Association health programs include:

Freedom From Smoking® – The gold standard of quit smoking programs. For more than 30 years, Freedom From Smoking has helped hundreds of thousands of people to quit for good.

Better Breathers Clubs – For people with COPD, support as well as improved treatment can help improve quality of life. Local support groups offer tools, resources and encouragement in a compassionate environment.

Lung HelpLine – Staffed by registered nurses and registered respiratory therapists, the Lung HelpLine is a free service that provides answers to questions about lung health and lung disease.

For information about additional programs, visit their website.

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