08 May Wellness Question #4: Do Wearables Really Improve Health?
Over the past few years, wearables have become increasingly popular. They seem to be regarded as a symbol of wellness in today’s world, meant to help advance the health of the already healthy but may be falling short as an improvement tool for the unhealthy. For those healthy people, this may be all they need to keep health top of mind. But those individuals may make up a small percentage of your population; wearables likely aren’t the most effective instruments for your population as a whole.
In fact, research suggests that 50 percent of people tend to lose interest in or grow bored of fitness wearables in general over time. And one industry study even reveals that as many as one-third of consumers stopped using their device within six months.
It is important to keep this in mind as you decide what resources you are going to provide participants. A lot of companies come to us frustrated with participation rates in the low 30’s and 40’s, but when we look at their plan, we discover that they are only providing tools like engagement portals, team challenges and gym memberships. While engagement tools and resources are the hot trend in wellness today, it’s essential for employers to include multiple motivators within a wellness plan.
No single incentive will motivate everyone in your population towards your goals. Financial incentives will motivate some, while coaching interventions and simple awareness of health risks (via an HRA or screening) will motivate others. No matter what you do, you will always have a portion of the population who won’t participate, but you are far more likely to see your highest participation levels if you provide tools and resources that address each of the four motivators listed below.
Title of table: A Holistic Approach to Motivation
Concerned about developing a plan that motivates your unique population? Have questions about levels of awareness, engagement, financial incentives and interventions appropriate for your company? Call us at 877.662.7286 or email us at firstname.lastname@example.org. We can walk you through our methodology and ways you can deploy our best practices within your population.