It’s no secret that the Great Resignation and COVID-19 have caused companies to re-think their employee retention strategies. Over the past few years, everything we knew about work changed. Now, competition looms over employers to offer a more robust employee benefits package.

Employers now face the challenge of supporting existing employees, attracting new employees and doing so cost-effectively.

Before we discuss how employers can get existing and prospective employees excited about joining their company, you have to understand what employees expect from their current or future employer.